It is a lot more neutral these days, you're not wrong but context is an important part of it.
I'm not a radical feminist or anything, I just think in tech it's quite important to be inclusionary at every given opportunity and every level. The male-only culture we've fostered in the tech industry is becoming poisonous. And nowadays it only takes one person outside of your laser-focused demographic to write the right [insert social media format] that gets your book seen. Especially if you don't have the budget/time/inclination to re-write copy.
I'm not a radical feminist or anything, I just think in tech it's quite important to be inclusionary at every given opportunity and every level. The male-only culture we've fostered in the tech industry is becoming poisonous. And nowadays it only takes one person outside of your laser-focused demographic to write the right [insert social media format] that gets your book seen. Especially if you don't have the budget/time/inclination to re-write copy.