When I go to a supermarket, I have to deal with finding the stuff I need, way too many people in the store, etc. but at least I can take my stuff home immediately.
When I buy online I have to wait for delivery, but at least I don't have to go looking for stuff in 20 different isles only to find out the thing I needed is in a completely illogical place, or deal with all the people there.
This concept combines all the disadvantages of physically going to a supermarket with all the disadvantages of buying online. Amazon's concept actually improves the physical buying experience.
When I buy online I have to wait for delivery, but at least I don't have to go looking for stuff in 20 different isles only to find out the thing I needed is in a completely illogical place, or deal with all the people there.
This concept combines all the disadvantages of physically going to a supermarket with all the disadvantages of buying online. Amazon's concept actually improves the physical buying experience.