Yes, companies will act in their own self-interest. No-one is denying that.
The issue here is that a small hardware startup competing with Apple cannot use shady tax-dodging techniques. Thus they are at a disadvantage.
> Likewise if a government charges too much tax businesses change their tax nexus to somewhere else.
Apple still want access to European customers. So it's fair that they follow the European law. It would be fair if Apple ceased selling in Europe and also didn't pay taxes there. But they don't want to leave the worlds second largest economy.
The issue here is that a small hardware startup competing with Apple cannot use shady tax-dodging techniques. Thus they are at a disadvantage.
> Likewise if a government charges too much tax businesses change their tax nexus to somewhere else.
Apple still want access to European customers. So it's fair that they follow the European law. It would be fair if Apple ceased selling in Europe and also didn't pay taxes there. But they don't want to leave the worlds second largest economy.