Comment by product50

I am not sure if I subscribe to the findings of this article completely. Popular English language words have made their way into almost all Indian languages. When you are accessing the internet, unless you are reading long articles or online books, all you need is passing reading ability of some English words to get through. To say that Instagram doesn't have a Hindi equivalent of "filter" is simply missing the point - "filter" itself is called "फिल्टर" in Hindi which has the same English pronunciation and many people will get that. Also, many of my friends communicate with me in Hindi by literally using English alphabets but writing Hindi sounding words - another thing which the author fails to mention in his article.