The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..."
Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection Observer improves viewability coverage for all video and display formats across screens by solving technical challenges associated with mobile viewability measurement. It also provides faster browsing and less battery drain, improving the consumer experience."
I don't use a web browser built by an ad company, but what does this mean in human language?
Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection Observer improves viewability coverage for all video and display formats across screens by solving technical challenges associated with mobile viewability measurement. It also provides faster browsing and less battery drain, improving the consumer experience."
I don't use a web browser built by an ad company, but what does this mean in human language?