i think the drawback to this approach is that maintenance and just "staying in place" starts to become a nightmare. development is circular in that you have to loop back around and make sure your good live chat plugin even better as time goes on.
it's not just lay a brick and you're done. my experience has been that you either solve a problem that is very single minded (bonus if it's in the consumer space) and tries to solve for one or two problems, or be prepared to face reality in hiring and scaling.
you might be able to compete on some level with the well funded companies, but you aren't going head to head with intercom or hubspot without more resources. not to mention that businesses don't want to deal with companies that don't seem like they have the capacity to support them.
it's not just lay a brick and you're done. my experience has been that you either solve a problem that is very single minded (bonus if it's in the consumer space) and tries to solve for one or two problems, or be prepared to face reality in hiring and scaling.
you might be able to compete on some level with the well funded companies, but you aren't going head to head with intercom or hubspot without more resources. not to mention that businesses don't want to deal with companies that don't seem like they have the capacity to support them.