Interesting that they say "Amazon Go is currently open to Amazon employees in our Beta program, and will open to the public in early 2017."
Generally "beta" implies that non-employees are using it. This is more of a dogfooding program (though maybe they wanted to avoid that term since they're selling human food this way!).
Generally "beta" implies that non-employees are using it. This is more of a dogfooding program (though maybe they wanted to avoid that term since they're selling human food this way!).