> I've been a designer for 12 years or so... I would get frustrated designing logos for small businesses because (a) it was so time-consuming to create 30 mockups, (b) it would take weeks to do those small back-and-forths, and (c) the logo would end up being so simple that I felt like that entire process was a waste... As soon as I had the idea ... I started working on it.
I think this is my favorite part of the story. If you've been a designer (or any profession) for over a decade, even with frequent frustrations, it takes a certain kind of humility and introspection to realize that maybe it's not just about your customers being "broken" (by choosing the designs that take the least effort) or needing to find more sophisticated customers who value your talents.
Sometimes (ok, usually) it makes more sense to build what people really want rather than giving them what we think they should want. As a developer and entrepreneur, I have to be reminded of that fairly often.
I think this is my favorite part of the story. If you've been a designer (or any profession) for over a decade, even with frequent frustrations, it takes a certain kind of humility and introspection to realize that maybe it's not just about your customers being "broken" (by choosing the designs that take the least effort) or needing to find more sophisticated customers who value your talents.
Sometimes (ok, usually) it makes more sense to build what people really want rather than giving them what we think they should want. As a developer and entrepreneur, I have to be reminded of that fairly often.