I definitely wrote things making fun of Jet.com, but now I order household goods from there rather than Amazon. I even see a strong appeal of physically going to Target now verse trying to buy sheets from Amazon. On Amazon, for every item you add to your cart you have to consider:
- What is the likelihood this description matches the product being sold?
- Are the reviews real?
- Is this item safe?
- Is the price double what it is from other retailers?
Perhaps Amazon is having a similar moment Google did when Demand Media just obliterated the quality of their search results. It really is going to take a multi-pronged approach to clean things up. Depending on where their cashflow is coming from, this could be a very punishing task.
- What is the likelihood this description matches the product being sold?
- Are the reviews real?
- Is this item safe?
- Is the price double what it is from other retailers?
Perhaps Amazon is having a similar moment Google did when Demand Media just obliterated the quality of their search results. It really is going to take a multi-pronged approach to clean things up. Depending on where their cashflow is coming from, this could be a very punishing task.