I think, in a way, the media is kind of empowering the "alt-right" by constantly referring to them as the "alt-right". It presents it as the little guy vs The Man, and I think that makes it much more palatable than "far right."
Influential people who think the government is intentionally making gay frogs, that media needs to be under strict control, that climate change is a Chinese hoax, and that everything is us vs (((Them))) just got a candidate that represents their views into the White House. There's nothing alt about it. It's just straight up mainstream now. Referring to it as such takes away from the rebel factor and reveals that this is, in fact, just the new system, as bad as the old one.
Influential people who think the government is intentionally making gay frogs, that media needs to be under strict control, that climate change is a Chinese hoax, and that everything is us vs (((Them))) just got a candidate that represents their views into the White House. There's nothing alt about it. It's just straight up mainstream now. Referring to it as such takes away from the rebel factor and reveals that this is, in fact, just the new system, as bad as the old one.