There's a lot of dismissive hate in this thread, but this was a genuinely successful company before things went sour. I've heard about it many times from my wife. Amoruso has a very scrappy tale about how she launched the company, and she created a brand that many people loved. The site was well designed, and the company had very rapid growth.
This wasn't an VC investment born out of the bubble. Retail requires more money than a startup that makes apps, and this one had a great growth trajectory. Obviously, things went south, but that does occasionally happen to a VC investment.
Similarly, I don't think it's fair to dismiss Amoruso out of hand just because the company has now failed. Many startup founders are great at launching companies, but not so good at running them once they reach a certain size. This seems to be what happened here. There definitely is something to be learned by how she built the company and brand.
This wasn't an VC investment born out of the bubble. Retail requires more money than a startup that makes apps, and this one had a great growth trajectory. Obviously, things went south, but that does occasionally happen to a VC investment.
Similarly, I don't think it's fair to dismiss Amoruso out of hand just because the company has now failed. Many startup founders are great at launching companies, but not so good at running them once they reach a certain size. This seems to be what happened here. There definitely is something to be learned by how she built the company and brand.