I wonder how much better performance they could deliver if they improved their attribution tools, ad interface, bid rules, etc.
Part of the problem is that if you do anything at scale with FB you really should be using a PMD. For many things the Ads Manager and Power Editor are just painful.
I'm also not in love with how conversions are tracked and optimized against in terms of how they try to lump everything possible in as a conversion to show a higher number and try to convince advertisers that all those components have equal value.
Part of the problem is that if you do anything at scale with FB you really should be using a PMD. For many things the Ads Manager and Power Editor are just painful.
I'm also not in love with how conversions are tracked and optimized against in terms of how they try to lump everything possible in as a conversion to show a higher number and try to convince advertisers that all those components have equal value.