Tried Facebook ads for Pokemon Go ( 2nd largest Facebook group in my country - Belgium), had some success there ( 330.000 people reach / week for a month). But it's not worth it for regular businesses. I started a webshop and Google AdWords seems to be the way to go.
Side note, we did events. One Facebook group had 2x as many members and was also spanning the Netherlands, they had 1/10th of our ticket sales. We were the first to combine amusement parks with Pokémon Go ( and cheaper then normal tickets, our revenue was a % on the ticket price)
Facebook seems to be an empty bucket. The ones who share your posts, share everything from everyone, while you give things away for free. It's the only way to receive a lot of likes, but those aren't the people you want and going to buy your stuff.
You aren't anything with likes. Invest in newsletters and a decent email campaign, that way you don't have to pay for the people that 'subscribed' to you, to let them see posts.
Ps. Pokemon Go was 0,03 € / like. Normal businesses pay 1€ / like in my experience. Don't go that road :)
Ps2. I don't do remarketing too. But that's personal preference, as i don't want to stalk people. I want them to find me, when they are looking for me
Ps3. AdWords for me is 1€/ day, which is the minimum. And I'm quite happy with it for my niche, which gives me 10 visitors and 1 purchase every 2 days ( pretty high margin)
Ps4. If you want to go on Facebook, remember you have to pay for: promoting your post, promoting your page and promoting your website. So facebook passes 3 times at the cash register. Pokemon Go was all on max for several days, which is 50€ x 3 per day! And in case you forgot, likes !== Customers and you still have to write good content :)
Side note, we did events. One Facebook group had 2x as many members and was also spanning the Netherlands, they had 1/10th of our ticket sales. We were the first to combine amusement parks with Pokémon Go ( and cheaper then normal tickets, our revenue was a % on the ticket price)
Facebook seems to be an empty bucket. The ones who share your posts, share everything from everyone, while you give things away for free. It's the only way to receive a lot of likes, but those aren't the people you want and going to buy your stuff.
You aren't anything with likes. Invest in newsletters and a decent email campaign, that way you don't have to pay for the people that 'subscribed' to you, to let them see posts.
Ps. Pokemon Go was 0,03 € / like. Normal businesses pay 1€ / like in my experience. Don't go that road :)
Ps2. I don't do remarketing too. But that's personal preference, as i don't want to stalk people. I want them to find me, when they are looking for me
Ps3. AdWords for me is 1€/ day, which is the minimum. And I'm quite happy with it for my niche, which gives me 10 visitors and 1 purchase every 2 days ( pretty high margin)
Ps4. If you want to go on Facebook, remember you have to pay for: promoting your post, promoting your page and promoting your website. So facebook passes 3 times at the cash register. Pokemon Go was all on max for several days, which is 50€ x 3 per day! And in case you forgot, likes !== Customers and you still have to write good content :)