The issue is similar to the black swan phenomenon. Publishers are deciding what will sell based on what sold in the past, but the next great surprise success almost definitively has to be different than those in the past. You need some ability to inject books into the system which don't fit the historical mold.
The best way to do it is probably For publishers to also publish books they think are good, even if they're prospects aren't great. Most will fail, but a few will win big. In a way, it's just like venture capital.
The best way to do it is probably For publishers to also publish books they think are good, even if they're prospects aren't great. Most will fail, but a few will win big. In a way, it's just like venture capital.
Maybe we need a venture publishing industry.