Seems to me it will have some good uses. The promo of it being "more human" is a stretch, yes, esp. given the actual programming language didn't look any friendlier than any other language imo (e.g. world<-[#div style: [user-select: "none" -webkit-user-select: "none" -moz-user-select: "none" children ...)
But it's nice of them to make a valiant effort at trying to create a new method of doing things. Reading the "What Eve Is" page is helpful:
http://programming.witheve.com/deepdives/whateveis.html "Being explicitly designed for data transformation, there are somethings that Eve will particularly excel at..." (after beta stage, of course)
That said, it'll be interesting to see what software people decide to create with it and where this system excels.