This is definitely something I'm facing. I have a pretty deep interest in farming and have a bunch of approaches for "disrupting" it. But you know what my hangups are? Penetrating the culture and getting involved with the industry. Case in point -- where's the best place to buy zoysia seeds? Amazon? eBay? Some random mom and pop place with a ecommerce page? No. The best place to go is to "Bill" who is friends of friends of friends. Who won't take cold calls. Who doesn't sell wholesale. Who only finds new customers once a year at the local fair and he only shows up after 5. For the blue ribbon ceremony on prized pigs. Why is he the best? 99.999% reliability on seeds. It's 100, but he'll never claim that. Price? 1/10th of anything I can find online.
What's rough is you can't just google this stuff. It takes knowledge and experience in these industries to know what's up. We believe we can do a lot with technology but we're going to make a lot of BAD decisions getting there.
What's rough is you can't just google this stuff. It takes knowledge and experience in these industries to know what's up. We believe we can do a lot with technology but we're going to make a lot of BAD decisions getting there.