I suppose someone has written this already, but today's presentation made it more than clear that it's indeed for (aspiring) professionals, but not for fully-fledged IT professionals. So a musician, artist, photographer, writer etc. is in the target audience. Those people do not use function keys and in most cases (except for writers) do not touch-type. Everyone else is not in the target demographics and will have found the new generation unusable.
So in that sense, Apple's positioning of the new MacBook Pro is spot-on and probably has been this way for years. Most of us just thought that a good notebook with a "pro" label is meant for IT professionals. It probably never has been, it's just this year that the distinction is this striking.
So in that sense, Apple's positioning of the new MacBook Pro is spot-on and probably has been this way for years. Most of us just thought that a good notebook with a "pro" label is meant for IT professionals. It probably never has been, it's just this year that the distinction is this striking.