Hi Chris, question about a very minor part of your sales funnel.
The question about sharing the customers photo & painting on your site defaults to YES (which is 'free') and offers a NO option at +$3 extra charge.
Pricing theory, I'm particularly thinking of loss aversion, would suggest you'd get more customers selecting your preferred option of YES if you offer a discount for making this selection (-$3) and leave the rate unchanged for those declining to share.
I'm curious if you A/B tested this pricing option and found the +$3 charge more successful (assuming you are trying to maximise customers opting to share their photos)? Anecdotally I'd be more inclined to pick the option that gives me a discount, if it existed.
The question about sharing the customers photo & painting on your site defaults to YES (which is 'free') and offers a NO option at +$3 extra charge.
Pricing theory, I'm particularly thinking of loss aversion, would suggest you'd get more customers selecting your preferred option of YES if you offer a discount for making this selection (-$3) and leave the rate unchanged for those declining to share.
I'm curious if you A/B tested this pricing option and found the +$3 charge more successful (assuming you are trying to maximise customers opting to share their photos)? Anecdotally I'd be more inclined to pick the option that gives me a discount, if it existed.