As it stands now, you need to actively choose to play an ad, and that's how the impression is made. This is why Snapchat commands a higher CPM, because the user is actively in front of the screen.
However, I never look at the ads and instead stick to my friend's user generated content. Once ads are forced on users, they will jump ship.
However, I never look at the ads and instead stick to my friend's user generated content. Once ads are forced on users, they will jump ship.