Comment by greendragon

It will only really take off if they can get the user experience of getting a HDL program to the FPGA to the same level as getting a shader program to the GPU. Unless they can do all that in microcode though it's going to force them to open up some stacks of Altera's closed processes. I'm hopeful but there's a lot of proprietary baggage around FPGAs that I think have kept them from truly reaching their potential.