It's unparalleled in that there is very little that's even similar out there.
I'm less convinced of its actual value. The Twitter-based papers I've read seem to all have two things in common: First, they all use Twitter data. Second, they all seem to desperately want to present observations about how people interact on Twitter as being universal, even though nobody seems to be able to come up with a theoretical or empirical reason why that should be the case that's more compelling than, "We we have to pretend it is in order to get published."
I'm less convinced of its actual value. The Twitter-based papers I've read seem to all have two things in common: First, they all use Twitter data. Second, they all seem to desperately want to present observations about how people interact on Twitter as being universal, even though nobody seems to be able to come up with a theoretical or empirical reason why that should be the case that's more compelling than, "We we have to pretend it is in order to get published."