Comment by dotancohen

Though mostly good advice, I definitely disagree with this:

  DONT:  
  Plurals—use the more natural collective term where possible instead. For
  example staff instead of employees or people instead of individuals.

I like naming my tables as plurals so that foreign keys to the table rows can have a name that relates to the table name. For instance, having column `Orders.employee` as an FK to an `Employees` record makes much more sense than having column `Orders.employee` as an FK to a `Staff` record.