You eliminate scalping by charging market prices, so there's no opportunity. Charging less is just a gift to the middlemen. (If you want to give that gift to the people who actually come, charge more and give a rebate inside the event, so scalpers can't collect it.)
Not sure how you're conceptualizing this that makes scalpers harmful, could you elaborate?
Not sure how you're conceptualizing this that makes scalpers harmful, could you elaborate?