Especially as it relates to this: "This means that blogs or websites that employ African-American language could actually be pushed down in search results because of Google’s language processing."
Isn't the ideal system to not assume anything about the content it's analyzing, but to base the model on behavioral patterns instead? In the case of Google ranking, either a site has traffic/low bounce/backlinks/social cred or it doesn't--why is Google attempting to 'read' and analyze the content itself? (Other than to serve ads of course)
Isn't the ideal system to not assume anything about the content it's analyzing, but to base the model on behavioral patterns instead? In the case of Google ranking, either a site has traffic/low bounce/backlinks/social cred or it doesn't--why is Google attempting to 'read' and analyze the content itself? (Other than to serve ads of course)