"We can't do it because it's a different business model than Apple's" ;) ?
From 9Gag to HN, Windows 10 is a recurring meme of disrespect for the -cattle- consumer, in a world of Snowden and Facebook where we don't even own our computers. I say there's a demand (with money available) for a trustworthy OS in the PC world, and for a open-source in the Apple world.
Selling today's OSes might be impossible indeed. But a lot of people would switch to Linux even if it had fewer features, just because of Linux' values (which would be properly marketed around values of compatibility, open-source, reusability, privacy, cryptography, distributed services, ownership, offline work, etc). What about marketing the idea that Linux will bring pervasive effects in our democracy, like a global understanding that security systems can only be verified if they're open-source? What about the community value of VW and Tesla being required to open-source their security features, generating better security for them, for competitors and pull requests to upstream projects? We can make customers dream about a lot of values in addition to adhering to a great-UX Linux, and this value is not currently captured by neither Microsoft nor Apple. If only we had the money to kickstart a paid Linux...
From 9Gag to HN, Windows 10 is a recurring meme of disrespect for the -cattle- consumer, in a world of Snowden and Facebook where we don't even own our computers. I say there's a demand (with money available) for a trustworthy OS in the PC world, and for a open-source in the Apple world.
Selling today's OSes might be impossible indeed. But a lot of people would switch to Linux even if it had fewer features, just because of Linux' values (which would be properly marketed around values of compatibility, open-source, reusability, privacy, cryptography, distributed services, ownership, offline work, etc). What about marketing the idea that Linux will bring pervasive effects in our democracy, like a global understanding that security systems can only be verified if they're open-source? What about the community value of VW and Tesla being required to open-source their security features, generating better security for them, for competitors and pull requests to upstream projects? We can make customers dream about a lot of values in addition to adhering to a great-UX Linux, and this value is not currently captured by neither Microsoft nor Apple. If only we had the money to kickstart a paid Linux...