One more thing I will add (journalist here) to these excellent tips is this:
Find your niche reporter. There is some reporter out there at some publication you've never heard of, and they are likely your perfect target for all of your news. You just have to find them and cultivate them. If you are a photo app, get to know an old world photography journalist, someone who writes for camera magazines. If you're a real estate application, find the regional real estate publications. A home shopping app, find local magazines, like (some local Bay Area examples) Oakland Magazine, Alameda Magazine, Diablo, 7X7 (or whatever fashionable SF and decorating focused mag still exists there.)
Stop pitching Tech Crunch, start pitching the Austin American Statesman or the Atlanta Journal Constitution. Your original hometown newspapers are great places to get "local boy makes good" type stories, and the Valley is super duper myopic about offline, regional media.
Find your niche reporter. There is some reporter out there at some publication you've never heard of, and they are likely your perfect target for all of your news. You just have to find them and cultivate them. If you are a photo app, get to know an old world photography journalist, someone who writes for camera magazines. If you're a real estate application, find the regional real estate publications. A home shopping app, find local magazines, like (some local Bay Area examples) Oakland Magazine, Alameda Magazine, Diablo, 7X7 (or whatever fashionable SF and decorating focused mag still exists there.)
Stop pitching Tech Crunch, start pitching the Austin American Statesman or the Atlanta Journal Constitution. Your original hometown newspapers are great places to get "local boy makes good" type stories, and the Valley is super duper myopic about offline, regional media.