Small tips i learned when doing interviews (as journalist and as tech founder):
Ask the journalist what kind of story s/he wants to do and what role you play in this story.
It doesnt matter if it's about you or a general topic - understand what kind of basic arc/message/pov s/he wants to do. In 99% of the cases their job is not to be "investigators" but tell entertaining stories and they are usually happy to share their idea of the article.
- Help getting to the content s/he needs. Share the right infos, the right contacts, industry insights. Essentially help as much as you can creating the ideal article.
- Also make sure to create soundbites that work as quotes. Quotes tend to be highlighted in articles.
- Make sure to connect the journalist with more useful contacts and help finding new ideas for articles.
- Last but too often forgotten. Have good press images ready of you and your product. Some that work portrait, some that work in landscape. Some that show a business look, some that show a more personal look (depending on the story the journalist goes for)
hth - good luck!
Ask the journalist what kind of story s/he wants to do and what role you play in this story.
It doesnt matter if it's about you or a general topic - understand what kind of basic arc/message/pov s/he wants to do. In 99% of the cases their job is not to be "investigators" but tell entertaining stories and they are usually happy to share their idea of the article.
- Help getting to the content s/he needs. Share the right infos, the right contacts, industry insights. Essentially help as much as you can creating the ideal article.
- Also make sure to create soundbites that work as quotes. Quotes tend to be highlighted in articles.
- Make sure to connect the journalist with more useful contacts and help finding new ideas for articles.
- Last but too often forgotten. Have good press images ready of you and your product. Some that work portrait, some that work in landscape. Some that show a business look, some that show a more personal look (depending on the story the journalist goes for)
hth - good luck!