I wish I could understand what's behind the 5 Guys hype - has anyone seen an analysis of that? It's definitely not the food quality. I've eaten at a few of their locations and their burger patties are thin and utterly flavorless. Even factoring that its a fast-food burger, it still pales in comparison to say, NYC's Shake Shack or DC's Elevation Burger, and of course if you're not talking fast food burgers, all bets are off (e.g. Ray's Hellburger in VA).
I'd like to understand why they're so popular, just to understand what makes the business really tick. I don't think it's about the food quality; I'm guessing it's a sort of social status thing - being "in the know" by going there?
I'd like to understand why they're so popular, just to understand what makes the business really tick. I don't think it's about the food quality; I'm guessing it's a sort of social status thing - being "in the know" by going there?