“Sharper Image is the last company in the whole country I would have allowed him to even speak with,” Kaufman said. “We all know their reputation. They went bankrupt. Their name makes you think of a niche item that costs a lot of money, and that’s not what Nubrella is.”
A 60 dollar sunshade strapped to a hat isn't niche?
A 60 dollar sunshade strapped to a hat isn't niche?