With the comments about "fighting plaque like leading brands", I'm actually curious whether this is legal. I believe the active ingredients disclosure box is mandatory, although possibly it's on the face of the box we can't see.
I see that the toothpaste is legal (white-labelled from an approved factory), so this is just a labelling question.
I see that the toothpaste is legal (white-labelled from an approved factory), so this is just a labelling question.