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Comment by nappy

I invented the world’s first caffeinated toothpaste - get a rush while you brush! I’m a serial entrepreneur, YCW16. Though it is a simple idea, I went through at least 60 formula iterations before I got the flavor chemistry right. This toothpaste seriously works. I actually had to lower the caffeine content from the original version.

Our toothpaste gives you a quick caffeine boost that works as soon as you start brushing, even faster than coffee. (I still drink coffee, just later in the morning)

I made version 1 with a hammer in my kitchen. I smashed a caffeine pill into dust in my cast iron pan, mixed it with toothpaste from my bathroom, and I had the first-ever caffeinated toothpaste. It worked. It was a little buggy. Since that point we have raised over $40k on Indiegogo and we’ve shipped over 2,000 tubes of toothpaste so far, all made in the made in the USA. I would love to answer any questions you might have or share any knowledge I’ve gained about plastic/tube packaging, cosmetics regulations, logistics, fulfillment, domestic manufacturing, and shipping physical products in general. I’m not an expert, but I’ve learned a lot. If you want to try Power Toothpaste, I live in the Bay Area, and I’d be happy to meet up and give you a squeeze of my toothpaste.

Cheers, Ian

parent nappy 10 years ago

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