We all know how technology in Formula One cars improves road cars - why don't they (Google, Tesla, Apple etc ) compete on the race track ? - They could take baby steps first and compete in the time trials.
It might even bring a whole new audience to the sport.
It might even bring a whole new audience to the sport.
Just a thought.
Source: http://www.eurosport.co.uk/formula-1/how-formula-one-technol...