Get everyone salivating for glorious, apocolyptic disruption, scare the crap out of the traditional auto industry, incite a mad scramble that mobilizes billions of dollars and thousands of men, and then turn around and say 'well, actually... this is really hard, guys.'
Get everyone salivating for glorious, apocolyptic disruption, scare the crap out of the traditional auto industry, incite a mad scramble that mobilizes billions of dollars and thousands of men, and then turn around and say 'well, actually... this is really hard, guys.'