It works for Valve, but that's because there are so many good people who really, really want to make computer games. (This is also why game developers tend to be exploited. See the EA litigation.)
It's surprising that it works for Zappos, which is just an online shoe store. Yes, there are people who are fanatical about shoes, but the business of selling and shipping them is not that exciting.
It's surprising that it works for Zappos, which is just an online shoe store. Yes, there are people who are fanatical about shoes, but the business of selling and shipping them is not that exciting.