> "I wish we had put that car on the road and not Tesla," confided a senior engineer at Porsche. "We have to earn money at the end of the day though."
The article also talks about "how will the German brands win back customers from Tesla?", but really, if you look at cars like the Mercedes S-class, BMW 7 series or the Audi A8, their sales are unchanged or even increasing since 2012 when the Model S was launched. Audi has been setting record sales numbers in the US, which is Tesla's biggest market, for five years straight. So it's a bit hard to argue Tesla has taken many of their customers.
Maybe most Tesla drivers were never petrolheads in the first place, and drove a boring station wagon before the Model S came along?
> "I wish we had put that car on the road and not Tesla," confided a senior engineer at Porsche. "We have to earn money at the end of the day though."
The article also talks about "how will the German brands win back customers from Tesla?", but really, if you look at cars like the Mercedes S-class, BMW 7 series or the Audi A8, their sales are unchanged or even increasing since 2012 when the Model S was launched. Audi has been setting record sales numbers in the US, which is Tesla's biggest market, for five years straight. So it's a bit hard to argue Tesla has taken many of their customers.
Maybe most Tesla drivers were never petrolheads in the first place, and drove a boring station wagon before the Model S came along?