Comment by pescerosso

Or it will lead to more choice, I do feel overwhelmed when I go to an American grocery store and I see an entire aisle full of bags of chips, and I say to myself why? Who needs bbq flavor or even kale chips? But somebody apparently does. So even if it nows takes more time to choose, choice is giving everybody exactly what they want. Anyway I guess only time can tell and predictions are difficult to make. Just in the recent past, there were good and bad results out of forks as this article describes http://www.makeuseof.com/tag/forking-good-great-ugly/