What you see in a 2 line press article is literally the simplest way to describe what their business is doing right now. The point of demo day is to get people interested in your idea for follow-ups.
Read: http://paulgraham.com/investors.html
There's a question on the app that asks (I'm paraphrasing) "what do you know about your market that others don't?".
Answer: What appears to be a lifestyle sized market to the casual onlooker is actually big business
There's a question on the app that asks (I'm paraphrasing) "what do you know about your market that others don't?". Answer: What appears to be a lifestyle sized market to the casual onlooker is actually big business