At the start of this month we launched Nootropics.com, which is a nootropics vendor. The initial promotion went relatively well: I posted in various facebook groups, a large mailing list I’m part of, and on r/nootropics. (Reddit went… very typically for reddit :) There’s less of an ethos of constructive comments there than here on HN, and we tend to be more expensive than known vendors, so the responses were mixed. Still though, we got some useful feedback, and I think I didn’t handle things
too terribly.)
After that we’ve sort of hit a rut though. I’m personally engaging on reddit, on our facebook page, and on facebook pages of companies that would attract people that might be in our market – but that’s slow going. We’re 4th in the search results for “nootropics”… on Bing. On Google we’re still around page 4, if that. We’re trying to reach out through our networks to get backlinks as well as exposure, we’re running some targeted Facebook ads, and we’re working on articles that would be interesting to the general public, that would organically also include information about nootropics. (For example: I recently made a reddit post on motivation that got gilded twice, I intend to turn that into a full blog post to share on places like r/motivation or Lifehacker.)
But it all seems a little slow-going, and it’s unclear how much impact it’s going to have. Are we missing something obvious? Are there better things we could be doing? We’re at the point where we’re considering looking for a second investment round, just to get the funds for a bigger push – but even that seems uncertain if it’s a good idea or not.
Sooo… let me know what you think? Feedback not about the marketing situation is also welcome! I'll put some background about the space, our approach, and about nootropics in general in the comments.
After that we’ve sort of hit a rut though. I’m personally engaging on reddit, on our facebook page, and on facebook pages of companies that would attract people that might be in our market – but that’s slow going. We’re 4th in the search results for “nootropics”… on Bing. On Google we’re still around page 4, if that. We’re trying to reach out through our networks to get backlinks as well as exposure, we’re running some targeted Facebook ads, and we’re working on articles that would be interesting to the general public, that would organically also include information about nootropics. (For example: I recently made a reddit post on motivation that got gilded twice, I intend to turn that into a full blog post to share on places like r/motivation or Lifehacker.)
But it all seems a little slow-going, and it’s unclear how much impact it’s going to have. Are we missing something obvious? Are there better things we could be doing? We’re at the point where we’re considering looking for a second investment round, just to get the funds for a bigger push – but even that seems uncertain if it’s a good idea or not.
Sooo… let me know what you think? Feedback not about the marketing situation is also welcome! I'll put some background about the space, our approach, and about nootropics in general in the comments.