Comment by hoffcoder

You can see when a company has built a stellar product when they can sustain return customers even without discounts and payback offers. See Amazon's rivals, in India atleast, Flipkart and snapdeal are biting the dust, and Amazon doesn't even give any special offers to the customer. They have perfected the thing they must do well to succeed in their business: fast delivery and returns. Amazon is the flagship bearer in e-commerce and is doing a good job advancing state of the art in this segment of human endeavour.