I think the problem is far worse for high end Android manufactures. Apple at least has a unique ecosystem that serves as a point of differentiation. What does Samsung have to differentiate itself? A logo?
Apple is a luxury brand and people are willing to pay for luxury goods. If you amortize the additional cost of an iPhone over a year or two it's really not that expensive from a luxury/status good standpoint. Less expensive than visiting Starbucks 5 days a week.
People need to be able to justify that cost though and with Apple they can because it is a substantively different product and integrates well into the entire Apple product line. What can premium brand Android purchasers say?
Apple is a luxury brand and people are willing to pay for luxury goods. If you amortize the additional cost of an iPhone over a year or two it's really not that expensive from a luxury/status good standpoint. Less expensive than visiting Starbucks 5 days a week.
People need to be able to justify that cost though and with Apple they can because it is a substantively different product and integrates well into the entire Apple product line. What can premium brand Android purchasers say?