Shows you just how much pent up demand there was for Nintendo to release games on mobile.
Getting a huge first week download count is a lot easier when you have literally decades of brand recognition. Being a free download certainly didn't hurt either.
It remains to be seen what the customer retention numbers look like. I saw some absolutely insane projections earlier this week about how Apple and Nintendo were going to make billions off of Pokemon Go. I don't see how they're going to sustain the current game as it gets fairly grindy and there isn't much to do once you've caught them all. Maybe some compelling new features will be added to keep players from getting bored? Direct peer to peer battles and possibly trading for example.
Getting a huge first week download count is a lot easier when you have literally decades of brand recognition. Being a free download certainly didn't hurt either.
It remains to be seen what the customer retention numbers look like. I saw some absolutely insane projections earlier this week about how Apple and Nintendo were going to make billions off of Pokemon Go. I don't see how they're going to sustain the current game as it gets fairly grindy and there isn't much to do once you've caught them all. Maybe some compelling new features will be added to keep players from getting bored? Direct peer to peer battles and possibly trading for example.