Right. I had to look up what GAAP means so I could understand non-GAAP.
GAAP - Generally Accepted Accounting Principles
So what then is non-GAAP?
But lack of standardization in these calculations, plus the potential for creative accounting, make it difficult to draw relevant comparisons among companies or draw meaningful conclusions from these statistics.[1]
Riiiiiiight.
It the article was from a financially oriented news organisation it'd make a bit more sense to use the terms of industry.
GAAP - Generally Accepted Accounting Principles
So what then is non-GAAP?
But lack of standardization in these calculations, plus the potential for creative accounting, make it difficult to draw relevant comparisons among companies or draw meaningful conclusions from these statistics.[1]
Riiiiiiight.
It the article was from a financially oriented news organisation it'd make a bit more sense to use the terms of industry.
1. http://financial-dictionary.thefreedictionary.com/Non-GAAP