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Comment by aaronbrethorst
There are quite a few articles online that go into some detail about it. Just search for "Kodak Clay Christensen", or something similar. Here's one: http://www.economist.com/node/21542796
On a related note, I just purchased a 10 pack of Kodak Portra 400 4x5" sheet film last night. I normally shoot Kodak's Tri-X and 5222 cine film, or Fuji's Acros 100, but thought it'd be fun to get into large format color photography on occasion.