I don't think this is giving any answer. Sure the brand is important, but the big thing is that you get the idea of the game really quick. Ingress on the other hand always seemed to complicated for a casual game to me. Pokemon Go is a hit because you can casually start playing it and have fun w/o devoting a ton of time to it. There is no complicated and dark story.
Also, if you look at Ingress, you always needed an invite to play, so when I finally got one everybody playing it was already so advanced that I could not see the fun in playing it.
Also, if you look at Ingress, you always needed an invite to play, so when I finally got one everybody playing it was already so advanced that I could not see the fun in playing it.
For me it boils down to a few points:
* Pokemon Go is super simple to get started with
* The rules are easy to grasp
* You can play it casually
* It is light-hearted