Comment by splawn

This reminds me of the Pepsi challenge. They blindfold you and have you take a sip of Pepsi then a sip of Coke. The results usually have Pepsi wiping the floor with Coke, despite Coke outselling them everywhere. It turns out the reason for the disparity it that they only test the initial sip. Pepsi is sweeter than Coke which seems better to most people when just sipping rather than drinking a whole can.