Ideas are almost worthless, but getting people to believe in ideas is not. Go prove it to yourself and get a developer to believe in your potential company.
If you believe in it truly, go and borrow and pay a top notch developer and have full ownership.
If you only think you truly believe in it, but on second look you are concerned about borrowing money to invest in it, then try to find a developer. Speak with conviction and maybe you will get them to quit their $100,000 job and invest their time for a huge amount of equity - maybe you keep 20% if it's a great idea or less if it's not.
The real truth is if it's ---
"easy for big, already established companies to replicate it in a heartbeat"..
You really don't have a chance if you can't program.
You need more than code. You need a whole infrastructure of people to scale and without being a programmer yourself, you will have difficulty getting talent to work for you and maybe even difficulty recognizing who is actually good.
If you believe in it truly, go and borrow and pay a top notch developer and have full ownership.
If you only think you truly believe in it, but on second look you are concerned about borrowing money to invest in it, then try to find a developer. Speak with conviction and maybe you will get them to quit their $100,000 job and invest their time for a huge amount of equity - maybe you keep 20% if it's a great idea or less if it's not.
The real truth is if it's ---
"easy for big, already established companies to replicate it in a heartbeat"..
You really don't have a chance if you can't program.
You need more than code. You need a whole infrastructure of people to scale and without being a programmer yourself, you will have difficulty getting talent to work for you and maybe even difficulty recognizing who is actually good.