Comment by yetihehe

> We need to recognize that integrated and contextual ad placement can provide tremendous value to consumers.

Integrated - non-blockable, because our ads will be so embedded in content, it will be (buy Kleenex) indistinguishable.

Contextual - even more tracking.

> It’s time we call it like it is, and if we do that “standard” advertisements may become a thing of the past in the near future.

Which means adblockers won't have any patterns to recognize ads.