Comment by gambiting

Because in the EU there are laws that say that if something is labeled as virgin olive oil, it has to be olive oil and nothing else. Greek Yoghurt has to be made in Greece and nowhere else. Lobster meat has to be lobster meat, and Kobe beef absolutely has to be Kobe beef. TTIP basically(in extreme simplification) says that if something is allowed in US it should be allowed in any other signatory country - which would obviously lower our standards as they are much higher than those in US.