Pokémon GO has a purchasable in-game item called a “Lure Module” which attracts Pokémon to a particular PokeStop for 30 minutes.
This is really cool. Brick-and-mortar shops are paying to attract people, er, Pokémon, through the door. I wonder how long it will be before other mobile games offer similar in-person draws? Say, get some in-game reward in Candy Crush for buying actual candy from a candy store.
Unfortunately I can't play P:GO because it's not in the Canadian Google Play store. I am surrounded by people playing it here in the valley, though.
This is really cool. Brick-and-mortar shops are paying to attract people, er, Pokémon, through the door. I wonder how long it will be before other mobile games offer similar in-person draws? Say, get some in-game reward in Candy Crush for buying actual candy from a candy store.
Unfortunately I can't play P:GO because it's not in the Canadian Google Play store. I am surrounded by people playing it here in the valley, though.