They have to defend autopilot not only to protect the brand but to protect the public's perception of autonomous vehicles in general.
Self driving tech is poised to save many many lives. So from a utilitarian perspective, it's probably justified to take extraordinary measures to make sure reactionary media and public whim doesn't kill it off, however uncomfortable that might seem in the short term.
Whilst this case is incredibly sad (and I don't want to downplay that in any way), if you're trying to minimise the overall amount of fatal crashes, exonerating the tech is the priority (if it is truly not at fault).
They have to defend autopilot not only to protect the brand but to protect the public's perception of autonomous vehicles in general.
Self driving tech is poised to save many many lives. So from a utilitarian perspective, it's probably justified to take extraordinary measures to make sure reactionary media and public whim doesn't kill it off, however uncomfortable that might seem in the short term.
Whilst this case is incredibly sad (and I don't want to downplay that in any way), if you're trying to minimise the overall amount of fatal crashes, exonerating the tech is the priority (if it is truly not at fault).